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Generation Reinvention 14: Retirement Housing for the Boomer Future
My guest this time provides exciting insights and revelations for Boomers contemplating housing options of the future. He has thought-provoking stories to share from housing developers worldwide, also...
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Generation Reinvention # 15: Boomers and the Future of Aging in Asia Pacific...
Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region – which includes Australia, New Zealand, Japan, Singapore, and China – 50+ spending power will hit US $2...
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Generation Reinvention # 16: Boomers and the Future of Retirement Readiness...
Our guest this time shares some alarming statistics in his new book, The Hard Times Guide to Retirement Security. “A survey of Boomers, ages 56 to 65 years old showed that almost half of the...
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Generation Reinvention # 17: Spiritual Journeys of Middle Age and the Future...
Our guest this time understands implications of aging in ways that are both profound and practical. In his book entitled “The Five Stages of the Soul: Charting the Spiritual Passages That Shape Our...
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Generation Reinvention # 18: Laughing Our Way to A Spectacular, Incredible …...
Many fondly remember The Golden Girls, an American sitcom that originally aired on NBC from September 14, 1985, to May 9, 1992. This show stands today as one of the best examples of levity about aging...
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Generation Reinvention # 20: Marketing to PrimeTime Women and the Future of...
If you are not targeting women between ages 50 and 70 with your marketing communications, then you’re missing the most significant and important business opportunities today. Marti Barletta makes...
View ArticleGeneration Reinvention and 1969: a Tumultuous Year That Shaped the Boomer...
Some have argued that the late sixties radically changed America and those changes persist today. Some have argued that the turbulent sixties shaped the values of the Boomer generation that even...
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Generation Reinvention 24: Boomers, Lifelong Learning and the Future of...
So, what is educational travel? Here’s one definition: Educational travel facilitates deeper, more enduring connections between travelers and the communities they visit through strong interpretation,...
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Generation Reinvention 25: Lifestyles of Health & Sustainability and Boomer...
There is an extraordinary volume of consumer research being conducted by the Natural Marketing Institute (NMI), located in Harleysville, Pennsylvania. Much of this research is significantly shifting...
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Generation Reinvention 26: Changing Aging and the Future of Boomer Elderhood
Here’s one description of what it means to be old in America… “…old people are exposed to a bigoted ageism that is openly expressed and widely accepted. They are herded into complexes and facilities...
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Generation Reinvention 27: Creating Empowering Stories about Active Aging for...
A woman deeply in love lost her husband in a car accident; left with two young children to raise she found new purpose by fulfilling three promises to her late husband. A Boomer doctor nicknamed Lucky...
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Generation Reinvention 28: Marketing to Boomers through Online Engagement and...
This time Generation Reinvention explores the power of online engagement to reach and sell to Boomers. My guest has some strong opinions about this marketing opportunity: “Today, more than ever,...
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Generation Reinvention # 29: Marketing and Advertising to Boomers and 50+ in...
After giving a successful 2008 keynote address in Noordwijkerhout, Holland, for MWG Congress, I hosted a casual vegetarian dinner in Amsterdam for Claudia Biegel and Arjan in’t Veld, both natives of...
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Generation Reinvention # 31: The Future of Integrated and Online Marketing to...
Recent business stories—including a significant article by The New York Times in May 2011—underscore growing importance of marketing to 50+ consumers. The problem is that few traditional advertising...
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Generation Reinvention 32: Boomers and the Future of Computer Software,...
Michael Pollan, a prolific book author and writer about food for The New York Times brilliantly condensed his manifesto about eating: “Eat food. Not too much. Mostly plants.” Allow me to condense my...
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Generation Reinvention 33: Boomers, The Experience Economy and Authenticity
My guest this time wants you to have transformational experiences as you go about the business of being a consumer. Accordingly, he also advises businesses and non-profits to stop being stuck on...
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Generation Reinvention 34: Turning on Your Bright Light: Spiritual and Life...
Thirty years ago a gifted young actress from Kansas risked security and comfort to become part of the movie-making industry in Hollywood. Two years later she landed the role of a lifetime and walked...
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Generation Reinvention 35: A Consciousness Revolution for Boomers
Mutually participatory dialogue has been embraced as a key to evolving and transforming consciousness, evoking a flow of meaning – a dia (flow) of logos (meaning) — beyond what any one individual can...
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Generation Reinvention 36: A Journalist’s Look at Boomers and Aging
Paul Kleyman is the Director of the Ethnic Elders Newsbeat at New America Media (NAM), a division of Pacific News Service reaching 60 million ethnic audience members in the United States. From 1988...
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Generation Reinvention 37: Boomer Women, Successful Aging, and Reinventing...
Helen Dennis calls upon Boomer and older women to shape a new kind of retirement, one that she refers to as “renewment” to emphasize the possibility of positive change, enlightenment, and adventure....
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Generation Reinvention 38: Boomers and the Challenges and Opportunities of...
This edition of Generation Reinvention brings together two of the nation’s most respected leaders in the field of caregiving. They share common interests and motivations that spring from the heart....
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Generation Reinvention Show # 6: Boomers to Zoomers, the Future of Aging in...
In Canada, 15.5 million adults are 50 and older. Zoomers, “Boomers with Zip,” earn 51 percent of household income and control 60 to 80 percent of all consumer spending. Canada is creating new models...
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Generation Reinvention #19: Boomers and the Future of Conscious Consumerism
LOHAS, an acronym which stands for Lifestyles of Health & Sustainability, is a lifestyle and consumer cohort identified in the late 1990s, which has grown to become a $290 billion global market...
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Generation Reinvention # 23: Baby Boomers, Magazine Publishing and the Future...
Bryan Welch invites us to think differently … beautifully. At the helm of a successful publishing business, Bryan and his team members create popular magazines that encourage readers to live fuller,...
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Generation Reinvention 30: Boomers and The Big Shift to a New Life Stage
Do you believe in the existence of a life stage called adolescence? Almost everyone reading this will concur that a unique developmental period exists between childhood and adulthood associated with...
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Generation Reinvention 39: Baby Boomers and the Transformational Power of the...
UPDATE: Ken Dychtwald, interviewed in this episode by Brent Green, has just been profiled in Forbes Magazine in an article entitled: The Prophet of the Coming Aging Boom. Dr. Ken Dychtwald is a...
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Generation Reinvention # 40: Boomer Consumers Living and Buying in the...
About a year ago last June I attended the LOHAS Forum in Boulder, Colorado. LOHAS, you may know, stands for Lifestyles of Health and Sustainability, and has grown in a decade from a local grassroots...
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Generation Reinvention 41: Boomers and the Future of the Spa Industry
In the United States, the spa industry is comprised of nearly 14,000 facilities generating $9.7 billion in annual revenues. Spas are a leading leisure industry and well suited to be at the forefront of...
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Generation Reinvention 42: Boomers, Wildcards, and High-Impact...
The Arlington Institute (aka “TAI”) is a non-profit specializing in predictive modeling of future events or futures studies. Founded in 1989 by former naval officer and military expert John L. Petersen...
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Generation Reinvention 43: Boomers and the Future of Healthcare, Aging and...
John Zweig is Chairman, Healthcare and Specialist Communications for WPP, the world leader in marketing communication services, with more than $14 billion in annual sales and 153,000 employees...
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Generation Reinvention 44: Boomers, Medicinal Plants and New Paths to Healthy...
Most of us are aware that the rainforests of the world are under assault and decimation from modernization. Some of us have considered the impact of this loss of biodiversity. What happens if our...
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Generation Reinvention 45: Boomers, the High Costs of Growing Old and...
Wendy Boglioli, a former Olympic swimmer and Gold Medalist, is a motivational speaker and spokeswoman for Genworth Financial. She is best known for winning the gold medal in the 4x100m freestyle relay...
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Generation Reinvention 46: Aging and the Search for Authentic Power and...
GARY ZUKAV is the author of “The Dancing Wu Li Masters: An Overview of the New Physics,” winner of The American Book Award for Science; “The Seat of the Soul,” the celebrated #1 New York Times...
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Generation Reinvention 47: Journey of a World Champion Public Speaker and...
Toastmasters International is an organization that focuses on developing public speaking and leadership skills through practice and feedback in local clubs since 1924. I have been a member for almost...
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Generation Reinvention # 22: Active Boomer Women and the Future of Travel
The future of travel is intrinsically connected to the Boomer generation. This is not to suggest that Boomers are the only segment of value to the travel industry, but Boomers will significantly shape...
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Generation Reinvention 48: Boomer Consumers and Age Readiness for Business
In this episode of Generation Reinvention, we examine critical and action-oriented insights into today’s Boomer Consumer. Our conversation also explores actions that organizations need to take to...
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Generation Reinvention 49: Boomers, Advertising and the Real Mad Men
You may have watched AMC’s Emmy Award-winning series Mad Men and wondered: “Who were those people … really?” This time my guests are two creative talents who worked for the legendary Doyle Dain and...
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Generation Reinvention 50: Designing Stylish Consumer Products for a...
Pill dispensers. Water bottles. Garbage cans. Clothes hangers. Why should products that we use every day be cheap, poorly designed, low functioning and just plain ugly? Shouldn’t the things we use...
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Generation Reinvention 51: Boomers and the Future of Aging and Adaptive...
This show’s guest founded a popular website and blog several years ago entitled “Aging in Place Technology Watch.” After a stellar career as a market research analyst in the technology industry, she...
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Generation Reinvention 52: The Future of Luxury Travel and the Boomer Generation
Inspirato is a luxury destination club launched in January 2011, combining the advantages of independent luxury home rental with the personalized services and amenities of private luxury vacation clubs...
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Generation Reinvention 53: Boomers, Aging, and Long-Term Psychological and...
I recently conducted two workshops in Colorado Springs for the Chamber of Commerce and a unique day-long conference called the Business of Aging Summit. Colorado Springs community leaders are embracing...
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Generation Reinvention 54: Boomer Men and “The Embrace of Aging”
Executive Producer and Director Keith Famie is a nine-time Emmy Award winning filmmaker and founder of Visionalist Entertainment Productions, which he established in 1997. Keith is a renaissance man,...
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Generation Reinvention 55: Boomers, Public Television and Next Avenue
Next Avenue is a new national pubic media website that launched May 15, 2012 by PBS stations across America. It is focused on America’s growing 50+ population. Next Avenue provides information and...
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Generation Reinvention 56: Boomers and Aging, Businesses Opportunities for...
Generation Reinvention is dedicated to identifying and clarifying business opportunities surrounding Boomers, business and aging. Two sectors are showing high probabilities for continuing growth and...
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Generation Reinvention 57: Boomers, LOHAS Business and Conscious Capitalism
Steve Demos is the natural foods pioneer and visionary behind NextFoods and its GoodBelly brand. A progressive entrepreneur with more than 30 years experience in creating and marketing environmentally...
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Generation Reinvention 58: Cognitive Aging and Brain Training
Here’s a useful thought for your aging brain. Radical improvements in your mental functioning—how you learn, think, perceive, and remember—are possible. This is true whether you are 30 or 70. Jeff...
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Generation Reinvention 59: Boomer Men, Stress, Depression, Anger and Suicide
Jed Diamond, PhD, LCSW, is founder and director of MenAlive, a health program that helps men live long and well. Here’s what Jed wrote as his mission statement: “My passion in life is to support men,...
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Generation Reinvention 60: In Defense of the Boomer Legacy
Several years ago I read a controversial book entitled “The Greater Generation: in Defense of the Baby Boom Legacy.” The book presents an articulate argument in support of the Baby Boomer generation,...
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Generation Reinvention 61: Boomers, Business, Peak Experiences and Emotional...
In 1987, at age 26, Chip Conley started Joie de Vivre (JDV), a hospitality company based in San Francisco. He began by transforming a squalid 1950′s Tenderloin District motel into Phoenix Hotel, a...
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Generation Reinvention 62: Boomers, Rock Music and the Lost Story of 1970
Brent Green interviews David Browne, a contributing editor at “Rolling Stone” magazine and the author of four books. In this episode on WGRN Radio, Browne discusses his most recent book, “Fire and...
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